TikTok is introducing a fresh option that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it currently hosts over 1 bn content made with AI.
The update is undergoing trials over the next few weeks before a widespread release. This advancement comes amid a rise in AI-generated material, driven by emerging video-generation tools.
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is often nonsensical or surreal.
“We know from our community that a lot of users like content produced via AI tools, including AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, according to their own likes,” commented a spokesperson.
The platform announced that there are presently 1.3 billion videos on its app labeled as AI-generated. Collectively, over 100 m media items are uploaded to the app daily, making AI content a limited part of its complete catalog.
Viewers will be in a position to limit or boost the level of AI-generated videos they see by opening the “manage topic” option in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the filter include politics, style, beauty, and dance.
TikTok’s rules require content makers to label lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be taken down under its community policies.
In addition, the platform will from now on apply an AI-generated watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the disclosure requirement.
TikTok is also introducing a two million dollar educational fund for professionals and organizations to develop educational content about ethical AI use. This project will benefit charitable organizations specializing in educating computer science.
The video-sharing app has defended its content review process, during controversy over proposals to lay off hundreds of content moderators in the United Kingdom. The company is set to cut 439 jobs in its user protection department in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most harmful content before it has to be seen by people. The company announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
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